Scaling paid media buying is a logistics problem disguised as a marketing problem.
Think of this as an operations document written for people who have to ship campaigns on Monday morning.
For a small team facing compliance sensitivity, the right Twitter accounts is the one that keeps billing, permissions, and reporting predictable during governance. Treat Twitter accounts as an operational boundary: it defines who can ship changes, who pays, and how fast you can recover when tracking gaps hits. Instead of arguing “platform vs platform,” ask what you’re optimizing: creative throughput, launch velocity, or auditability. Your first control is simple: define who approves access, who can edit billing, and who owns the recovery runbook. For a small team facing compliance sensitivity, the right Twitter accounts is the one that keeps billing, permissions, and reporting predictable during governance. Account history is not just a number—it’s a story of how the asset behaves under pressure and how quickly it accepts operational change.
A decision model for choosing ad accounts when reliability matters for in-house performance team
ad accounts for Facebook Ads. To keep operations predictable, https://npprteam.shop/en/articles/accounts-review/a-guide-to-choosing-accounts-for-facebook-ads-google-ads-tiktok-ads-based-on-npprteamshop/ should be evaluated like a scorecard: validate who controls spend limits, who owns billing changes, and how approvals are tracked. Right after selection, verify admin transfer steps, billing visibility, and the exact evidence you’ll retain for audits. Treat ad accounts for Facebook Ads, Google Ads, and TikTok Ads as an operational boundary: it defines who can ship changes, who pays, and how fast you can recover when tracking gaps hits. For a small team facing compliance sensitivity, the right ad accounts for Facebook Ads, Google Ads, and TikTok Ads is the one that keeps billing, permissions, and reporting predictable during governance.
In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles. Ask what happens if the person holding the keys disappears for 48 hours; resilient ad accounts for Facebook Ads, Google Ads, and TikTok Ads setups answer that question upfront. Account history is not just a number—it’s a story of how the asset behaves under pressure and how quickly it accepts operational change. In local services, you can survive a slow week of creative—but you rarely survive a week lost to tracking gaps caused by sloppy account governance. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. The healthiest setups make ownership explicit, keep admin roles minimal, and create a paper trail for every change that affects spend.
Twitter accounts: durability test for one geo campaigns
A compliant approach starts with acknowledging that Twitter accounts carry both capability and responsibility.. To keep operations predictable, buy Twitter accounts that are ops-first should be evaluated like a billing blueprint: look for explicit admin lineage, billing access, and documented recovery steps. Right after selection, verify admin transfer steps, billing visibility, and the exact evidence you’ll retain for audits. Account history is not just a number—it’s a story of how the asset behaves under pressure and how quickly it accepts operational change. Procurement is where teams quietly choose their future incident rate; your permission model should make that choice deliberate. For a small team facing compliance sensitivity, the right Twitter accounts is the one that keeps billing, permissions, and reporting predictable during governance. Think of it like infrastructure: you don’t buy servers without logs, and you shouldn’t adopt Twitter accounts without visibility and controls.
Procurement is where teams quietly choose their future incident rate; your permission model should make that choice deliberate. Instead of arguing “platform vs platform,” ask what you’re optimizing: creative throughput, launch velocity, or auditability. In local services, you can survive a slow week of creative—but you rarely survive a week lost to tracking gaps caused by sloppy account governance. In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles. Procurement is where teams quietly choose their future incident rate; your permission model should make that choice deliberate. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist. Good teams standardize handoffs: the same naming, the same billing checkpoints, the same reporting keys, every time.
Instead of arguing “platform vs platform,” ask what you’re optimizing: creative throughput, launch velocity, or auditability. Instead of arguing “platform vs platform,” ask what you’re optimizing: creative throughput, launch velocity, or auditability. In local services, you can survive a slow week of creative—but you rarely survive a week lost to tracking gaps caused by sloppy account governance. Procurement is where teams quietly choose their future incident rate; your permission model should make that choice deliberate. Procurement is where teams quietly choose their future incident rate; your permission model should make that choice deliberate. Instead of arguing “platform vs platform,” ask what you’re optimizing: creative throughput, launch velocity, or auditability. Think of it like infrastructure: you don’t buy servers without logs, and you shouldn’t adopt Twitter accounts without visibility and controls.
Facebook fan pages: governance checklist when reporting must be stable
A compliant approach starts with acknowledging that Facebook fan pages carry both capability and responsibility.. This is why Facebook fan pages policy-aligned for sale should be evaluated like a control checklist: prioritize verifiable ownership, clean billing control, and role-based access separation. Right after selection, verify admin transfer steps, billing visibility, and the exact evidence you’ll retain for audits. Treat Facebook fan pages as an operational boundary: it defines who can ship changes, who pays, and how fast you can recover when tracking gaps hits. Think of it like infrastructure: you don’t buy servers without logs, and you shouldn’t adopt Facebook fan pages without visibility and controls. In local services, you can survive a slow week of creative—but you rarely survive a week lost to tracking gaps caused by sloppy account governance.
Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles. Your first control is simple: define who approves access, who can edit billing, and who owns the recovery runbook. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Think of it like infrastructure: you don’t buy servers without logs, and you shouldn’t adopt Facebook fan pages without visibility and controls. Ask what happens if the person holding the keys disappears for 48 hours; resilient Facebook fan pages setups answer that question upfront.
Account history is not just a number—it’s a story of how the asset behaves under pressure and how quickly it accepts operational change. The healthiest setups make ownership explicit, keep admin roles minimal, and create a paper trail for every change that affects spend. Treat Facebook fan pages as an operational boundary: it defines who can ship changes, who pays, and how fast you can recover when tracking gaps hits. Instead of arguing “platform vs platform,” ask what you’re optimizing: creative throughput, launch velocity, or auditability. Your first control is simple: define who approves access, who can edit billing, and who owns the recovery runbook. In local services, you can survive a slow week of creative—but you rarely survive a week lost to tracking gaps caused by sloppy account governance.
Which signals tell you an account will struggle at scale? (subscription box)
The healthiest setups make ownership explicit, keep admin roles minimal, and create a paper trail for every change that affects spend. For a small team facing compliance sensitivity, the right Twitter accounts is the one that keeps billing, permissions, and reporting predictable during governance. Good teams standardize handoffs: the same naming, the same billing checkpoints, the same reporting keys, every time. Procurement is where teams quietly choose their future incident rate; your permission model should make that choice deliberate. Good teams standardize handoffs: the same naming, the same billing checkpoints, the same reporting keys, every time. Good teams standardize handoffs: the same naming, the same billing checkpoints, the same reporting keys, every time. Good teams standardize handoffs: the same naming, the same billing checkpoints, the same reporting keys, every time. Procurement is where teams quietly choose their future incident rate; your permission model should make that choice deliberate. Procurement is where teams quietly choose their future incident rate; your permission model should make that choice deliberate.
Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Ask what happens if the person holding the keys disappears for 48 hours; resilient Twitter accounts setups answer that question upfront. In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles.
Billing ownership without bottlenecks
Ask what happens if the person holding the keys disappears for 48 hours; resilient Twitter accounts setups answer that question upfront. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Ask what happens if the person holding the keys disappears for 48 hours; resilient Twitter accounts setups answer that question upfront. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Ask what happens if the person holding the keys disappears for 48 hours; resilient Twitter accounts setups answer that question upfront.
| Workflow step | Owner | Target time | Proof of completion |
|---|---|---|---|
| Access request | Ops lead | 24 hours | Approval note |
| Billing change | Creative lead | 72 hours | Change ticket |
| Creative publishing | Account owner | Same day | Screenshot log |
| Incident response | Creative lead | 72 hours | Screenshot log |
| Reporting refresh | Ops lead | 48 hours | Invoice record |
Good teams standardize handoffs: the same naming, the same billing checkpoints, the same reporting keys, every time. Account history is not just a number—it’s a story of how the asset behaves under pressure and how quickly it accepts operational change. Think of it like infrastructure: you don’t buy servers without logs, and you shouldn’t adopt Twitter accounts without visibility and controls. Account history is not just a number—it’s a story of how the asset behaves under pressure and how quickly it accepts operational change. In local services, you can survive a slow week of creative—but you rarely survive a week lost to tracking gaps caused by sloppy account governance. Think of it like infrastructure: you don’t buy servers without logs, and you shouldn’t adopt Twitter accounts without visibility and controls. Your first control is simple: define who approves access, who can edit billing, and who owns the recovery runbook.
Documentation that makes procurement reversible for lean team
Think of it like infrastructure: you don’t buy servers without logs, and you shouldn’t adopt Twitter accounts without visibility and controls. Treat Twitter accounts as an operational boundary: it defines who can ship changes, who pays, and how fast you can recover when tracking gaps hits. Your first control is simple: define who approves access, who can edit billing, and who owns the recovery runbook. Your first control is simple: define who approves access, who can edit billing, and who owns the recovery runbook. In local services, you can survive a slow week of creative—but you rarely survive a week lost to tracking gaps caused by sloppy account governance. Instead of arguing “platform vs platform,” ask what you’re optimizing: creative throughput, launch velocity, or auditability. Think of it like infrastructure: you don’t buy servers without logs, and you shouldn’t adopt Twitter accounts without visibility and controls. Treat Twitter accounts as an operational boundary: it defines who can ship changes, who pays, and how fast you can recover when tracking gaps hits.
Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Ask what happens if the person holding the keys disappears for 48 hours; resilient Twitter accounts setups answer that question upfront. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Ask what happens if the person holding the keys disappears for 48 hours; resilient Twitter accounts setups answer that question upfront. In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist.
Documentation that survives turnover
Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Ask what happens if the person holding the keys disappears for 48 hours; resilient Twitter accounts setups answer that question upfront.
When to consolidate vs split assets
The healthiest setups make ownership explicit, keep admin roles minimal, and create a paper trail for every change that affects spend. For a small team facing compliance sensitivity, the right Twitter accounts is the one that keeps billing, permissions, and reporting predictable during governance. For a small team facing compliance sensitivity, the right Twitter accounts is the one that keeps billing, permissions, and reporting predictable during governance. Account history is not just a number—it’s a story of how the asset behaves under pressure and how quickly it accepts operational change. Treat Twitter accounts as an operational boundary: it defines who can ship changes, who pays, and how fast you can recover when tracking gaps hits. Your first control is simple: define who approves access, who can edit billing, and who owns the recovery runbook.
Example (scenario B): A edtech team running $300/day hits permission sprawl during governance. The issue isn’t the bid strategy; it’s that nobody can prove who owns the change path. A compact crew fixes it by standardizing roles, documenting billing checkpoints, and setting a simple escalation rule so the next incident is resolved in three days instead of turning into a full reset.
When should you split assets by client, geo, or billing method? (nonprofit)
Good teams standardize handoffs: the same naming, the same billing checkpoints, the same reporting keys, every time. Good teams standardize handoffs: the same naming, the same billing checkpoints, the same reporting keys, every time. Account history is not just a number—it’s a story of how the asset behaves under pressure and how quickly it accepts operational change. Your first control is simple: define who approves access, who can edit billing, and who owns the recovery runbook. In local services, you can survive a slow week of creative—but you rarely survive a week lost to tracking gaps caused by sloppy account governance. Procurement is where teams quietly choose their future incident rate; your permission model should make that choice deliberate. Procurement is where teams quietly choose their future incident rate; your permission model should make that choice deliberate. Procurement is where teams quietly choose their future incident rate; your permission model should make that choice deliberate.
In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles. Ask what happens if the person holding the keys disappears for 48 hours; resilient Twitter accounts setups answer that question upfront. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles. Ask what happens if the person holding the keys disappears for 48 hours; resilient Twitter accounts setups answer that question upfront. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist.
Access tiers and change approval
Ask what happens if the person holding the keys disappears for 48 hours; resilient Twitter accounts setups answer that question upfront. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles. In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles.
Example (scenario A): A fintech team running $5,000/day hits account quality decay during controls design. The issue isn’t the bid strategy; it’s that nobody can prove who owns the change path. A compact crew fixes it by standardizing roles, documenting billing checkpoints, and setting a simple escalation rule so the next incident is resolved in 48 hours instead of turning into a full reset.
The operating boundary: defining access tiers and change control under regulated vertical constraints
In local services, you can survive a slow week of creative—but you rarely survive a week lost to tracking gaps caused by sloppy account governance. Procurement is where teams quietly choose their future incident rate; your permission model should make that choice deliberate. For a small team facing compliance sensitivity, the right Twitter accounts is the one that keeps billing, permissions, and reporting predictable during governance. Procurement is where teams quietly choose their future incident rate; your permission model should make that choice deliberate. Account history is not just a number—it’s a story of how the asset behaves under pressure and how quickly it accepts operational change. Account history is not just a number—it’s a story of how the asset behaves under pressure and how quickly it accepts operational change. In local services, you can survive a slow week of creative—but you rarely survive a week lost to tracking gaps caused by sloppy account governance.
Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event.
Quality signals you can verify early
Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Ask what happens if the person holding the keys disappears for 48 hours; resilient Twitter accounts setups answer that question upfront. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist. Ask what happens if the person holding the keys disappears for 48 hours; resilient Twitter accounts setups answer that question upfront. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist.
Operational debt you should refuse
Think of it like infrastructure: you don’t buy servers without logs, and you shouldn’t adopt Twitter accounts without visibility and controls. Think of it like infrastructure: you don’t buy servers without logs, and you shouldn’t adopt Twitter accounts without visibility and controls. Procurement is where teams quietly choose their future incident rate; your permission model should make that choice deliberate. For a small team facing compliance sensitivity, the right Twitter accounts is the one that keeps billing, permissions, and reporting predictable during governance. For a small team facing compliance sensitivity, the right Twitter accounts is the one that keeps billing, permissions, and reporting predictable during governance. Your first control is simple: define who approves access, who can edit billing, and who owns the recovery runbook. The healthiest setups make ownership explicit, keep admin roles minimal, and create a paper trail for every change that affects spend.
Quick checklist
- Validate billing access paths and define a backup payment method policy
- Agree on a support-response expectation and what evidence to collect in incidents
- Set a weekly review slot for permissions, policy notices, and spend anomalies
- Run a small controlled test to observe approval behavior and creative throughput
- Create a rollback plan for tracking gaps with clear escalation owners
- Define how creative review and publishing will be tracked and who signs off
- Check that roles match job functions (no “just-in-case” admin)
- Align naming and reporting keys so the Twitter accounts doesn’t fragment analytics
- Confirm who holds primary admin rights and how admin changes are approved
In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist.
Example (scenario A): A food delivery team running $50k/month hits policy strikes accumulation during access governance. The issue isn’t the bid strategy; it’s that nobody can prove who owns the change path. A lean team fixes it by standardizing roles, documenting billing checkpoints, and setting a simple escalation rule so the next incident is resolved in three days instead of turning into a full reset.
Working agreements: SLAs, owners, and handoff checkpoints under high compliance sensitivity
Procurement is where teams quietly choose their future incident rate; your permission model should make that choice deliberate. Good teams standardize handoffs: the same naming, the same billing checkpoints, the same reporting keys, every time. Account history is not just a number—it’s a story of how the asset behaves under pressure and how quickly it accepts operational change. Treat Twitter accounts as an operational boundary: it defines who can ship changes, who pays, and how fast you can recover when tracking gaps hits. For a small team facing compliance sensitivity, the right Twitter accounts is the one that keeps billing, permissions, and reporting predictable during governance. Good teams standardize handoffs: the same naming, the same billing checkpoints, the same reporting keys, every time. Your first control is simple: define who approves access, who can edit billing, and who owns the recovery runbook. For a small team facing compliance sensitivity, the right Twitter accounts is the one that keeps billing, permissions, and reporting predictable during governance.
Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance.
Client and geo separation rules
Ask what happens if the person holding the keys disappears for 48 hours; resilient Twitter accounts setups answer that question upfront. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles. Ask what happens if the person holding the keys disappears for 48 hours; resilient Twitter accounts setups answer that question upfront. Every extra admin is a future incident; keep the role surface area small and document exceptions like you would in finance. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist.
Common failure patterns
- Assigning admin to “whoever asked first”
- Changing creatives without tracking keys and notes
- Scaling spend before verifying reporting exports
- Buying without a written ownership ledger
- Letting finance discover billing problems after launch
- Assuming support response without defining evidence requirements
Think of it like infrastructure: you don’t buy servers without logs, and you shouldn’t adopt Twitter accounts without visibility and controls. For a small team facing compliance sensitivity, the right Twitter accounts is the one that keeps billing, permissions, and reporting predictable during governance. Account history is not just a number—it’s a story of how the asset behaves under pressure and how quickly it accepts operational change. Instead of arguing “platform vs platform,” ask what you’re optimizing: creative throughput, launch velocity, or auditability. Good teams standardize handoffs: the same naming, the same billing checkpoints, the same reporting keys, every time. Good teams standardize handoffs: the same naming, the same billing checkpoints, the same reporting keys, every time. For a small team facing compliance sensitivity, the right Twitter accounts is the one that keeps billing, permissions, and reporting predictable during governance.
Operator note: buy decisions should be reversible. If you can’t explain who owns access, who owns billing, and how you recover from an incident, you’re not buying capacity—you’re buying uncertainty.
Treat Twitter accounts as an operational boundary: it defines who can ship changes, who pays, and how fast you can recover when tracking gaps hits. For a small team facing compliance sensitivity, the right Twitter accounts is the one that keeps billing, permissions, and reporting predictable during governance. Treat Twitter accounts as an operational boundary: it defines who can ship changes, who pays, and how fast you can recover when tracking gaps hits. Account history is not just a number—it’s a story of how the asset behaves under pressure and how quickly it accepts operational change. Good teams standardize handoffs: the same naming, the same billing checkpoints, the same reporting keys, every time. Treat Twitter accounts as an operational boundary: it defines who can ship changes, who pays, and how fast you can recover when tracking gaps hits. In local services, you can survive a slow week of creative—but you rarely survive a week lost to tracking gaps caused by sloppy account governance.
Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist. In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles. In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles. In local services, risk management means separating “needs to run ads” from “needs to change governance,” then enforcing it with roles. Risk is rarely dramatic; it looks like small permission drift until tracking gaps becomes a launch-stopping event. Don’t rely on verbal assurances—codify expectations for access, billing, and support response inside your procurement checklist. Ask what happens if the person holding the keys disappears for 48 hours; resilient Twitter accounts setups answer that question upfront.